Business Location
A Business Location represents a single physical point of interest (POI) — typically a store, restaurant, venue, or other retail establishment. Each Business Location has a unique identifier and is enriched with address, geographic, and classification data.
Business Locations are the foundational entity in CenterCheck's data model. All transaction metrics, demographic profiles, and behavioral signals are anchored to a Business Location record.
Schema
id
String
No
Unique identifier (UUID) for the Business Location
001dd142-4627-4bcf-be8a-b04...
parent_business_location_id
String
Yes
UUID of the parent location, if this business belongs to a larger complex (e.g. a store inside a mall)
00cb3342-974b-4e40-8976-cc0...
brand_id
String
Yes
UUID of the brand this location belongs to. Null if the location is unbranded or independent
00aa90d9-efa3-4cda-aa32-fb3...
name
String
No
Store or business name
Five Below
street_address
String
No
Street address of the Business Location
169 Danbury Rd
postal_code
String
No
Postal (ZIP) code
06776
city
String
No
City
New Milford
state
String
No
State or region (2-letter US abbreviation)
CT
latitude
Float
No
Latitude coordinate (WGS 84)
41.549152
longitude
Float
No
Longitude coordinate (WGS 84)
-73.41675
naics_code
String
No
NAICS industry classification code
452319
area_sq_foot
Integer
Yes
Estimated floor area of the business location in square feet
24000
category
String
No
Human-readable industry category label
Upscale Grocer
sub_category
String
Yes
More granular classification within the category
Natural & Organic
estimated_closed_date
Date
Yes
Estimated date the business location permanently closed. Null if the location is still active
2024-03-15
Notes
parent_business_location_id — Establishes a parent-child hierarchy between locations. For example, a store inside a shopping mall will reference the mall's id as its parent_business_location_id. This field is null for standalone locations.
brand_id — Links a location to a brand entity, enabling cross-location aggregation at the brand level (e.g. all Target stores). Null for independent or unbranded businesses.
naics_code — Follows the North American Industry Classification System. Use this field for standardized category filtering and cross-dataset joins.
area_sq_foot — Estimated gross leasable area (GLA) of the location in square feet. Useful for normalizing transaction volume by store size. Null when floor area data is unavailable.
category / sub_category — category provides a broad industry label; sub_category offers a more granular classification within it. sub_category may be null for locations where finer classification is not available.
estimated_closed_date — Indicates that a location is no longer active. Null for open locations. Use this field to filter out closed businesses or analyze closure patterns over time.
latitude / longitude — Coordinates use the WGS 84 standard and represent the centroid of the business location. Suitable for GIS mapping and trade area calculations.
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