Brand
A Brand represents a retail chain or multi-location business entity. Brands group individual Business Locations under a common identity, enabling cross-location aggregation and brand-level performance analysis.
A Business Location is linked to a Brand via the brand_id field. Business Locations without a brand association (e.g. independent or unbranded stores) will have a null brand_id.
Schema
id
String
No
Unique identifier (UUID) for the Brand
00aa90d9-efa3-4cda-aa32-fb37e4e915d8
name
String
No
Brand name
Five Below
Notes
Joining to Business Locations — Use id to join against the brand_id field in the Business Location schema. This allows all locations belonging to a brand to be aggregated for chain-level analysis such as total brand revenue, transaction volume, or demographic reach across markets.
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