🧑Business Demographics
View the cardholder demographics of the specific customers to understand who is shopping where, what the capture area is, and much more. This only applies to cards with known associated attributes.
Business Demographics
poi_id
Unique UUID of the POI
String
001dd142-4627-4bcf-be8a-b048eb11ed29
start_at
Start date of the reporting period
Date
2024-03-01
end_at
End date of the reporting period
Date
2024-03-31
total_customers
Count of unique cards making transactions
Integer
11578
income_less_than_20k
Count of total_customers within this income bracket
Integer
1157
income_21_40k
Count of total_customers within this income bracket
Integer
11578
income_41_60k
Count of total_customers within this income bracket
Integer
11578
income_61_80k
Count of total_customers within this income bracket
Integer
11578
income_81_100k
Count of total_customers within this income bracket
Integer
11578
income_101_150k
Count of total_customers within this income bracket
Integer
11578
income_151k_plus
Count of total_customers within this income bracket
Integer
11578
ethnicity_other
Count of total_customers with this denoted ethnicity
Integer
11578
ethnicity_hispanic
Count of total_customers with this denoted ethnicity
Integer
11578
ethnicity_caucasian
Count of total_customers with this denoted ethnicity
Integer
11578
ethnicity_asian
Count of total_customers with this denoted ethnicity
Integer
11578
ethnicity_african_american
Count of total_customers with this denoted ethnicity
Integer
11578
politics_rep
Count of total_customers with this likely political affiliation
Integer
11578
politics_dem
Count of total_customers with this likely political affiliation
Integer
11578
family_size_1
Count of total_customers having this family size
Integer
11578
family_size_2
Count of total_customers having this family size
Integer
11578
family_size_3_plus
Count of total_customers having this family size
Integer
11578
age_18_24
Count of total_customers within this age bracket
Integer
11578
age_25_34
Count of total_customers within this age bracket
Integer
11578
age_35_44
Count of total_customers within this age bracket
Integer
11578
age_45_54
Count of total_customers within this age bracket
Integer
11578
age_55_64
Count of total_customers within this age bracket
Integer
11578
age_65_plus
Count of total_customers within this age bracket
Integer
11578
business_owners
Count of total_customers that own a business
Integer
11578
contains_children
Count of total_customers that have at least 1 child
Integer
11578
doesnt_contain_children
Count of total_customers that do not have at least 1 child
Integer
11578
homeowners
Count of total_customers that own a home
Integer
11578
renters
Count of total_customers that rent a home
Integer
11578
male_customers
Count of total_customers that are male
Integer
11578
female_customers
Count of total_customers that are female
Integer
11578
Last updated